Hertz Fellow Davor Sutija at Forefront of Revolution in Printable Electronics
“Everybody is talking about delivering products directly to the consumer and this is a way for brands to level the playing field with the big technology companies such as Google or Facebook that until now have been dominating mobile marketing,” Sutija said. “Adding some intelligence to your packaging, allowing consumers who see the product to be able to learn about it and interact with it before they buy, really improves conversion and educates consumers about quality.”
Scientists Discover Glittery Diamonds Can Shine New Light on Understanding How the Brain Works
Hertz Fellow Jenny Schloss is pioneering a new process of using synthetic diamonds to detect the miniscule magnetic fields generated by neural signals, at high resolution, down to individual neurons. It has the potential to revolutionize methods of measuring neural activity across wide-ranging disciplines, including biophysics and pharmacology, and contribute to a better understanding of the development of neurons over time. One promising direction in medicine is with neurodegenerative diseases like multiple sclerosis, where neuroscientists could correlate real-time changes in the magnetic signals from patients’ neurons with the progression of the disease.